Just checking the maths for the current product range to follow up:
1 Margarita Intravenous
(MI 2go - in summer)
2) Alcoholic Maple Syrup
(primarily an upper class product, if I follow your analysis)
Each to be enriched by Canada Dry (do we go for shots each or funnel it directly?)
The product ad features
Paul Edminton as the main protagonist (instead of Mel Gibson) in 'Lethal Injection' P. I-VI (I hope Paul lasts that long! He's our star entertainer after all).
I know 'After Shocks' only from WWI and WWII - maybe we should consult Eric as an eye-witness to both to feature in the cast as well?

You're, shock therapy is inappropriate. It would be absolutely unfair and out of order to even suggest that they needed one (or two… )